The 15.98 million hectares of wetlands in India, or around 4.8% of its land area, are essential to the country's ecological and economic security. Despite possessing a tremendous amount of biodiversity, ecosystem services, and values, these wetlands are one of the ecosystems that are degrading the fastest. In order to address this issue, the Indian government is pursuing a thorough and multifaceted strategy for the preservation of wetlands.

Wetlands are societal assets, and on behalf of the people of India, the government serves as their trustee. The time has come for 'whole of government' and 'whole of society' approaches to bring about real change. This calls for enhancing the inter-agency cooperation mechanisms at the district level as well as at the local levels through Panchayats and Urban Local Bodies. In response to this requirement, the Ministry of Environment, Forests and Climate Change (MoEF&CC) has also created the Mission Sahbhagita Guidelines to promote a "whole of society" approach to protect and sustainably manage wetlands "Amrit Dharohar," with key stakeholders and local communities at the forefront. In order to advance this idea, MoEF&CC introduced the "Save Wetlands Campaign" under the Mission Sahbhagita during the 2023 World Wetlands Day celebrations.